Dancewear UK and discount dancewear - are these the right tags?

Well it's only taken a year or so, but I'm up to $95 or thereabouts with the Google adwords campaign. Nearly time for a payout - yippee!

Time for a rethink, I think. So I've been redesigning the Dancewear Web site and although it's a work in progress it's looking a lot tidier now. Still, the keywords thing still confuses me somewhat and though I've stared updating all the tags, I'm not sure if I'm targeting the right areas.

For example, the analytics page tells me that people who visited my site came through entrance keywords like dancewear UK and discount dance wear. That seems fair enough, but they don't seem to be high on the searches. On the other hand, if I try more general terms there's too many and I've got no chance of appearing in the first 20 pages.

Research is obviously the answer - the problem is there's so much information and different methods of doing these things. I guess meantime it's a case of trial and error... and much hope.

Dancewear Web - Dancewear directory for dancewear UK, discount dance wear, dancewear and costumes.